DAO-ISEM-IORA Seminar Series: Xiao Lei
Name of Speaker Xiao Lei Schedule 21 Aug 2026, 10am – 11.30am (60 min talk + 30 min Q&A) Venue HSS-405 Link to register (via Zoom) https://nus-sg.zoom.us/meeting/register/P408Y8QvSXaLCSZdXPSrtw Title Adaptive Design for In-App Advertising Games: A Data-Driven Methodology Validated with Field Experiments Abstract Rewarded ads, in which players voluntarily watch videos in exchange for in-game benefits, have become an important monetization format […]